IP: Disney

Retailer: Walmart

Demographic: Women’s/Juniors

My Role: Mood Boards, Concept creation, CADs, tech packs, sample review, packaging art, production ready

Product Type: Boxed Gift Sets, Mini Backpacks, and Cosmetic Bags

Special Notes: Story-driven seasonal launch designed for mass retail and collaborated cross-functionally with sales, sourcing, and licensors. Submitted concepts for approval and sample approval with the licensors via licensor portals via PLM system.

Commercial Success: All these styles seen on this page were selected by the Walmart buyer.

Role Accomplishment: Introduced a new silhouette in the form of a box set and 30,000 units were placed on it and the Stitch Box Set was a success on the floor.