IP: Disney, The Nightmare Before Christmas, Strawberry Shortcake, Sanrio, Netflix, and Dr. Seuss

Retailer: Hot Topic

Demographic: Women’s/Juniors

My Role: Concept creation, CADs, tech packs, sample review, packaging art, production ready

Product Type: Mini backpacks, SLGs, Handbags, Cosmetic Bags, Plush Totes

Special Notes: Story-driven seasonal launch designed for specialty and collaborated cross-functionally with sales, sourcing, and licensors. Submitted concepts for approval and sample approval with the licensors via licensor portals via PLM system.

Commercial Success: All these styles seen on this page were selected by the Hot Topic buyer.

Role Accomplishment: Introduced more Disney product to the stores.