IP: Pokemon, Nintendo, Universal
Retailer: Target
Demographic: Women’s/Juniors
My Role: Concept creation, CADs, tech packs, repeat pattern creation, sample review, packaging art, production ready
Product Type: Mini backpacks, Totes, and Handbags
Special Notes: Story-driven seasonal launch designed for mid-tier and collaborated cross-functionally with sales, sourcing, and licensors. Submitted concepts for approval and sample approval with the licensors via licensor portals via PLM system.
Commercial Success: All these styles seen on this page were selected by the Target buyer.
Role Accomplishment: Introduced a new product category on the store floor through a quick turn development project for the Wicked film release.
