IP: All IP at Bioworld

Retailers: Target, TJ Maxx, Ross, Walmart, Hot Topic, Seven Times Six, BoxLunch, and Spencer’s.

Demographic: Women’s/Juniors and Unisex

My Role: Created packaging art and production ready packaging following licensor branded guidelines simultaneously while designing the actual product that the packaging was used on.

Packaging Product Types: Hangtags, hangcards, sewn-in-labels, molded box sets, belly bands, and others.

Special Notes: Launch packaging designs for all retail and collaborated cross-functionally with sales, sourcing, and licensors on approval. Submitted concepts for approval and sample approval with the licensors via licensor portals via PLM system.

Role Accomplishment: Introduced new packaging for box sets for the TJ Maxx account.