IP: Universal, Laika Studios, Warner Bros., Naruto, Ghost Face, Gloomy Bear
Retailer: Spencer’s
Demographic: Women’s/Juniors
My Role: Concept creation, CADs, tech packs, sample review, packaging art, production ready
Product Type: Mini backpacks, SLGs, Handbags, Coin Pouches, Custom Metal Hardware
Special Notes: Story-driven seasonal launch designed for specialty and collaborated cross-functionally with sales, sourcing, and licensors. Submitted concepts for approval and sample approval with the licensors via licensor portals via PLM system.
Commercial Success: All these styles seen on this page were selected by the Spencer’s buyer.
Role Accomplishment: The Coraline Mini Backpack has be reordered several times over. It has been a huge success at Spencer’s.
