IP: Universal, Disney, and Warner Bros.
Retailer: Kohl’s
Demographic: Women’s/Juniors
My Role: Mood Boards, Concept creation, CADs, tech packs, sample review, packaging art, production ready
Product Type: Mini backpacks, Handbags, and Wallets
Special Notes: Story-driven seasonal launch designed for mid-tier and collaborated cross-functionally with sales, sourcing, and licensors. Submitted concepts for approval and sample approval with the licensors via licensor portals via PLM system.
Commercial Success: All these styles seen on this page were selected by the Kohl’s buyer.
Role Accomplishment: Expanded deeper SKU engagement with the buyer.