IP: Lucasfilm

Retailer: Her Universe

Demographic: Women’s/Juniors

My Role: Art Direction, Concept creation, CADs, tech packs, sample review, packaging art, production ready

Product Type: Sling Bags, Cosmetic 3 pc Set, and 2 pc Crossbody and Pouch Set.

Special Notes: Story-driven seasonal launch designed for specialty and collaborated cross-functionally with sales, sourcing, and licensors. Submitted concepts for approval and sample approval with the licensors via licensor portals via PLM system.

Commercial Success: All these styles seen on this page were selected by the Her Universe buyer.

Role Accomplishment: The founder of Her Universe, Ashley Eckstein personally received some of these styles and featured styles at the San Diego Comic Con in August of 2024. This was my first time working on Her Universe products! See some images on this page!