IP: Disney and Warner Brothers

Retailer: TJ Maxx

Demographic: Women’s/Juniors

My Role: Concept creation, CADs, tech packs, sample review, packaging art, production ready

Product Type: Mini backpacks, boxed gift sets, SLGs

Special Notes: Story-driven seasonal launch designed for off-price and collaborated cross-functionally with sales, sourcing, and licensors. Submitted concepts for approval and sample approval with the licensors via licensor portals via PLM system.

Commercial Success: All these styles seen on this page were selected by the TJ Maxx buyer.

Role Accomplishment: Developed compelling assortments with tailored storytelling for off-price accounts; contributed to year-over-year growth and deeper buyer engagement for a multi-million dollar retail TJ Maxx’s licensed program through strategic SKU expansion.