IP: Jazwares-Squishmallows and Nintendo

Retailer: BoxLunch

Demographic: Women’s/Juniors

My Role: Concept creation, CADs, tech packs, sample review, packaging art, production ready

Product Type: Mini backpacks, Coin Pouches, and Plush Cosmetic

Special Notes: Story-driven seasonal launch designed for specialty and collaborated cross-functionally with sales, sourcing, and licensors. Submitted concepts for approval and sample approval with the licensors via licensor portals via PLM system.

Commercial Success: All these styles seen on this page were selected by the BoxLunch buyer.

Role Accomplishment: Landing new product types like the plush cosmetic into their stores.