IP: Disney and Warner Brothers
Retailer: TJ Maxx
Demographic: Women’s/Juniors
My Role: Concept creation, CADs, tech packs, sample review, packaging art, production ready
Product Type: Mini backpacks, boxed gift sets, SLGs
Special Notes: Story-driven seasonal launch designed for off-price and collaborated cross-functionally with sales, sourcing, and licensors. Submitted concepts for approval and sample approval with the licensors via licensor portals via PLM system.
Commercial Success: All these styles seen on this page were selected by the TJ Maxx buyer.
Role Accomplishment: Developed compelling assortments with tailored storytelling for off-price accounts; contributed to year-over-year growth and deeper buyer engagement for a multi-million dollar retail TJ Maxx’s licensed program through strategic SKU expansion.
IP: Universal, Laika Studios, Warner Bros., Naruto, Ghost Face, Gloomy Bear
Retailer: Spencer’s
Demographic: Women’s/Juniors
My Role: Concept creation, CADs, tech packs, sample review, packaging art, production ready
Product Type: Mini backpacks, SLGs, Handbags, Coin Pouches, Custom Metal Hardware
Special Notes: Story-driven seasonal launch designed for specialty and collaborated cross-functionally with sales, sourcing, and licensors. Submitted concepts for approval and sample approval with the licensors via licensor portals via PLM system.
Commercial Success: All these styles seen on this page were selected by the Spencer’s buyer.
Role Accomplishment: The Coraline Mini Backpack has be reordered several times over. It has been a huge success at Spencer’s.
IP: Disney, The Nightmare Before Christmas, Strawberry Shortcake, Sanrio, Netflix, and Dr. Seuss
Retailer: Hot Topic
Demographic: Women’s/Juniors
My Role: Concept creation, CADs, tech packs, sample review, packaging art, production ready
Product Type: Mini backpacks, SLGs, Handbags, Cosmetic Bags, Plush Totes
Special Notes: Story-driven seasonal launch designed for specialty and collaborated cross-functionally with sales, sourcing, and licensors. Submitted concepts for approval and sample approval with the licensors via licensor portals via PLM system.
Commercial Success: All these styles seen on this page were selected by the Hot Topic buyer.
Role Accomplishment: Introduced more Disney product to the stores.
IP: Pokemon, Nintendo, Universal
Retailer: Target
Demographic: Women’s/Juniors
My Role: Concept creation, CADs, tech packs, repeat pattern creation, sample review, packaging art, production ready
Product Type: Mini backpacks, Totes, and Handbags
Special Notes: Story-driven seasonal launch designed for mid-tier and collaborated cross-functionally with sales, sourcing, and licensors. Submitted concepts for approval and sample approval with the licensors via licensor portals via PLM system.
Commercial Success: All these styles seen on this page were selected by the Target buyer.
Role Accomplishment: Introduced a new product category on the store floor through a quick turn development project for the Wicked film release.
IP: Universal, Disney, and Warner Bros.
Retailer: Kohl’s
Demographic: Women’s/Juniors
My Role: Mood Boards, Concept creation, CADs, tech packs, sample review, packaging art, production ready
Product Type: Mini backpacks, Handbags, and Wallets
Special Notes: Story-driven seasonal launch designed for mid-tier and collaborated cross-functionally with sales, sourcing, and licensors. Submitted concepts for approval and sample approval with the licensors via licensor portals via PLM system.
Commercial Success: All these styles seen on this page were selected by the Kohl’s buyer.
Role Accomplishment: Expanded deeper SKU engagement with the buyer.
IP: Jazwares-Squishmallows and Nintendo
Retailer: BoxLunch
Demographic: Women’s/Juniors
My Role: Concept creation, CADs, tech packs, sample review, packaging art, production ready
Product Type: Mini backpacks, Coin Pouches, and Plush Cosmetic
Special Notes: Story-driven seasonal launch designed for specialty and collaborated cross-functionally with sales, sourcing, and licensors. Submitted concepts for approval and sample approval with the licensors via licensor portals via PLM system.
Commercial Success: All these styles seen on this page were selected by the BoxLunch buyer.
Role Accomplishment: Landing new product types like the plush cosmetic into their stores.
IP: Lucasfilm
Retailer: Her Universe
Demographic: Women’s/Juniors
My Role: Art Direction, Concept creation, CADs, tech packs, sample review, packaging art, production ready
Product Type: Sling Bags, Cosmetic 3 pc Set, and 2 pc Crossbody and Pouch Set.
Special Notes: Story-driven seasonal launch designed for specialty and collaborated cross-functionally with sales, sourcing, and licensors. Submitted concepts for approval and sample approval with the licensors via licensor portals via PLM system.
Commercial Success: All these styles seen on this page were selected by the Her Universe buyer.
Role Accomplishment: The founder of Her Universe, Ashley Eckstein personally received some of these styles and featured styles at the San Diego Comic Con in August of 2024. This was my first time working on Her Universe products! See some images on this page!
IP: Disney
Retailer: Walmart
Demographic: Women’s/Juniors
My Role: Mood Boards, Concept creation, CADs, tech packs, sample review, packaging art, production ready
Product Type: Boxed Gift Sets, Mini Backpacks, and Cosmetic Bags
Special Notes: Story-driven seasonal launch designed for mass retail and collaborated cross-functionally with sales, sourcing, and licensors. Submitted concepts for approval and sample approval with the licensors via licensor portals via PLM system.
Commercial Success: All these styles seen on this page were selected by the Walmart buyer.
Role Accomplishment: Introduced a new silhouette in the form of a box set and 30,000 units were placed on it and the Stitch Box Set was a success on the floor.
IP: All IP at Bioworld
Retailers: Target, TJ Maxx, Ross, Walmart, Hot Topic, Seven Times Six, BoxLunch, and Spencer’s.
Demographic: Women’s/Juniors and Unisex
My Role: Created packaging art and production ready packaging following licensor branded guidelines simultaneously while designing the actual product that the packaging was used on.
Packaging Product Types: Hangtags, hangcards, sewn-in-labels, molded box sets, belly bands, and others.
Special Notes: Launch packaging designs for all retail and collaborated cross-functionally with sales, sourcing, and licensors on approval. Submitted concepts for approval and sample approval with the licensors via licensor portals via PLM system.
Role Accomplishment: Introduced new packaging for box sets for the TJ Maxx account.
IP: All IP at Bioworld
Retailers: Target, TJ Maxx, Ross, Walmart, Hot Topic, Seven Times Six, BoxLunch, and Spencer’s.
Demographic: Women’s/Juniors and Unisex
My Role: Created techpacks and released techpacks via Centric PLM to overseas factories and communicated with them daily on BOMs, construction, sourcing, and cost negotiation.
Product and Packaging Types: All product and packaging.
Special Notes: I made sure the techpacks were detailed oriented to reduce the amount of pre pro sample stages to stay on top of production and sample approval with the licensors. I adhered to strict target FOBs from our internal sales teams.
Role Accomplishment: Adhered to strict target FOBs while keeping design quality standards with our retail partners. I created processes to help my internal design team reduce resampling, speeding up the sampling process and approval process, making sure any coordinating styles were using the same material for example.
